"Loyalty to any one sports team is pretty hard to justify because the players are always changing, the team could move to another city - you're actually rooting for the clothes when you get right down to it. You know what I mean? You are standing, and cheering and yelling for your clothes to beat the clothes from another city." -Jerry Seinfeld
If what Seinfeld said is true about the difficulty in justifying loyalty to any one sports team since the turnover is so high, then how much truer is it about minor league baseball? If a minor league team isn't turning over half of its roster every couple of seasons, then something is wrong. Either that, or the organization is just so loaded with talent that the players have no chance to advance, but that's rarely the case.
So where does that leave the average MiLB fan who attends a few games each season to root on the home team? Is he or she really just rooting for clothes?
I don't think so.
The players who wear those uniforms in any given season represent that city and all it stands for, much like the employees at PayPal represent that company, mayors represent their respective cities or volunteers for the Red Cross represent that charitable organization.
Every one of those entities presumably has continual turnover but no matter which representatives you are dealing with, you always equate them with their respective organization.
That's my justification, and I'm sticking to it.