How I Got Here
How I Became a Prospect Analyst
by John Sickels
In the most recent All Questions Answered thread, someone asked me how I got into prospect analysis. It has been about five years since I've told his story, and that version of it appears to be buried on the internet somewhere. Not everyone knows the story, and it is an interesting one, so I will tell it again.
This all began in the summer of 1977. I was growing up in Des Moines. A new kid named Brent Jacobs moved into the neighborhood, and we became friends. Brent was a huge baseball fan. I had just a tiny interest in baseball, but he fanned the flames and soon I was a raging fanatic, obsessed with baseball cards especially. He taught me how to interpret the statistics, and whole new worlds opened up to me.
There was a minor league baseball team in town, the Iowa Oaks, Triple-A affiliate of the Chicago White Sox. In the summer of 1978, my dad took me to my first minor league baseball game. I remember four things very clearly: it was very hot, it was very crowded (Farm Bureau Night), Mike Squires of the Oaks hit a home run, and I was hooked on minor league baseball forever. My dad took me to games constantly beginning in 1979; we went almost every night that the weather was decent, and sometimes when it wasn't.
I got very interested in minor league players as a result and began to follow prospects. Back then, there was hardly any information available, just occasional snippets in The Sporting News and a yearly report in Baseball Digest. You younger fans who don't remember the pre-internet days have no idea how little information was available to non-professionals. I did find that even at that age, I was developing some ways to figure out which minor leaguers would do well in the majors and which wouldn't. This developed from the whole Mike Squires thing: he was my favorite player for a long time because of that home run he hit, but he wasn't more than a bench guy in the majors. I was curious about why this was so, so I began studying baseball in greater detail, learning about things like scouting and eventually statistical analysis.
In 1983, my father bought me a copy of the Bill James Baseball Abstract. Although I was a poor math student in high school (D- in high school algebra), I was totally absorbed in James' work. I particularly admired his writing style, and found his combination of writing and math to be very absorbing. It did help pick up my high school math grades, which remained mediocre, but it was at least something. I especially liked how James showed that minor league statistics, if properly understood and interpreted, were quite predictive of major league performance in most cases, even though this was against common wisdom at the time.
I went off to college at Northwest Missouri State University in 1986, got my degree in history in 1990, then came to grad school at the University of Kansas. I picked KU because it was reatively close to my fiance Jeri (two years behind me in school), and because they gave me some scholarship money. I knew Bill James lived in Lawrence, of course, and wondered if I'd ever run into him. I didn't think much about it. Jeri graduated from Northwest in 1992; she moved to Lawrence and we got married.
In the spring of 1993, I was thinking ahead to the summer and trying to decide what sort of summer job I was going to get. Deliver pizzas? Work at fast food again or on a factory floor? Those didn't seem to be appealing options. One evening, Jeri asked me what I'd like to do for the summer. I jokingly said "I'd love to work for Bill James. Ha ha."
The next day, Bill James walked into the luggage store where my wife worked, wanting to buy a new briefcase. She recognized the name on the check, and asked if he was Bill James the baseball writer. He said "yes." She said "My husband is a big fan of ours and would love to work for you." He said "Well, I'm looking for a research assistant. If he's serious, have him call me. Here is my business card."
Needless to say, I called him. We went out to lunch a few days later. It turned out he was looking for a research assistant who knew something about baseball players and minor league prospects to help him write the Player Ratings Books he was doing back then. We got along pretty well, and he hired me as his assistant since I knew more about minor league stuff than he did.
I did that from 1993 through 1996. Through a series of additional fortuitous coincidences and the recommendations of my friends Rob Neyer and Eddie Epstein, I ended up hooking on with ESPN.com (just getting off the ground) as their minor league guy, and with STATS to write the old Minor League Scouting Notebooks. I used these years to develop my combination of scouting and statistical analysis for player evaluation.
I was burned out on academia and dropped my PhD research in the spring of 1997 to concentrate on baseball, and it has been my full-time job in one venue or another since the fall of 1998. I was one of the first on the internet with this stuff; there are a lot more of us now. And that's the story on how I ended up where I am.
Fate? Luck? Coincidence? Take your pick. I have been an extremely lucky person. Almost everything I've ever wanted to do in life, I've been able to do in one way or another. Marry a wonderful wife, teach, write books, host a radio show, work with Bill James. . almost all of my wishes have come true. There are a few more I'd like to check off the list, few involving baseball, but they will come in time.
Most of them boil down to the fact that I married Jeri. If not for her, very few of these things would have happened, at least not in this way. She is my greatest blessing.
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Awesome story John
It is funny how things just happen sometimes. What if Jeri had been on break that day? How different your life would/could be…..
Amazing.
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I don't know if you're taking any questions but I'll throw one out there anyway.
What do you think of the differences between when you started and today in terms of information? When you were a kid and into your 20s, there wasn’t much information to be had on prospects. These days, everybody has a prospect website and a top 100 list. (I am so obviously a nerd because while “everybody” means a lot of people, I know few people that could name more than 5 minor league players. Or even 1)
What my question boils down to is simply this: Are we in information overload at this point? I’d say you got into the business at the right time.
I would have to disagree, depending on who is receiving the information.
When it comes to one specific historical topic or fact, there isn’t much room for debate. Tell somebody about a historical event, lets say the sinking of the Titanic, and you can read 50 books on it and get every possible angle. Assuming these are 50 reputable books, there shouldn’t be any contradictions. Different sides of the story perhaps, but we know how many people were on the ship, we know how many were rescued, we know how big the hole in the ship was – there are facts that are indisputable.
However, I don’t think prospecting is the same. Ask 50 people about Dustin Ackley and you are going to get 50 different answers to some extent. Some may be in direct contraction to each other. Now, one might say “Hey, good! It’s up to you to decide what’s right!” but what if I don’t think I should have to decide. I don’t feel smarter about Dustin Ackley if I read about him on 50 different websites. I feel confused. Who do I believe? However, let’s say that there are 3 authorities on prospects. 3 guys who I can ask about Dustin Ackley. These guys know him inside and out and can tell me about his swing, his defense, his speed and there is little in the way of contradiction. Sure, one guy might say “He’s a future all-star” and another might say “He’s a future role player” but its indisuptible what he’s doing right and what he’s doing wrong.
I think sometimes it actually is better to listen to a few, rather than listen to 1,000. And because there is so much information, I see some very misinformed people. And even include myself in that. Sometimes I have to take back something I firmly believed because I “read somewhere that (fill in the blank)”
by Kenneth Arthur on Sep 28, 2010 7:41 PM EDT up reply actions
Eh
I was clearly talking about baseball information, but even in your Titanic reference, you aren’t going to get 50 exactly the same things. If each author talked to someone different about what they saw/experienced, you are going to get 50 different stories.
As for not knowing who to believe…. well that is up to you. I would like to see 50 different opinions assuming its all worth reading of course. Everyone is going to see something different, both good and bad. What I don’t know/see is just as important as what I do. If someone else can help me add something to the list that I didn’t know/see on a guy, I am always for that.
Yes, pretty clearly
We’re on a baseball website, you asked a question about baseball information overload, and he responded to it. If that’s not obviously about baseball…
Juan "Doesn't Cheat The Game" Perez, please keep hitting.
Oh this is a baseball website? I thought it was the SBN Titanic blog.
Sorry everybody. My fault.
by Kenneth Arthur on Sep 29, 2010 11:22 AM EDT up reply actions
Ha!
Well played, HF. I do think that TMI is entirely a subjective designation. I’d rather read everything I can on a player and sift through it. If anything the issue to me is less about how much information there is and more about its quality and reliability. A lot of opinion is second and third hand, first hand opinion is often delivered by amateurs or constitutes limited viewing, the list goes on.
by blackoutyears on Sep 30, 2010 2:22 PM EDT up reply actions
Where is the wisdom
we have lost in knowledge.
Where is the knowledge we have lost in information.
T.S. Eliot
I was just looking up another quotation (“Something that can’t go on forever will stop.”) and stumbled on that one.
information
No such thing as too much I think. Everyone has a slightly different take on things.
by John Sickels on Sep 28, 2010 7:36 PM EDT up reply actions
Great story John
good for you
Bring in Bard.
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by bestbostonsports on Sep 28, 2010 7:44 PM EDT reply actions
1970s prospecting
it didn’t really exist. You didn’t have fantasy leagues. Minor league ball was mostly locally reported if at all. I was a Mets fan and remember hearing George Theodore won the Cal League mvp in 1971, lots of homers, and figured he’d be good. So he was 23 at the time? When he comes up he’s this beanpole looking guy and you can’t see how he’d have any power at all.
Great story about the early days and how it all happened, John.
Thanks for the rundown
Definitely interesting circumstances pushing you in the right direction.
Thanks
I’m a soon to be college graduate and want my career to be something I actually love to do and not just a job. This is definitely a good read.
Thanks!
I am absolutely adding you to my departmental list of “famous” History majors.
That was awesome
I’d like to also hear a little about how you got into writing books as well. That’s a pretty unique sideline.
When you're drowning, you don't say 'I would be incredibly pleased if someone would have the foresight to notice me drowning and come and help me,' you just scream.
So, in the spirit of Bill James begetting your work...
Do you need a research assistant, John?
Great story
thanks for putting it up again, John
Question from the Gamma Quadrant
… So would one consider this the Roddenberry version or the Abrams version of Sickels Trek?
by Caballero Guapo on Sep 29, 2010 1:11 PM EDT reply actions
13 years of my life back....
Seeing as I’ve apparently been reading your stuff as long as you’ve been writing about the minors, I would personally like to thank Jeri for completely disrupting the last 13 years of my life due to her chance encounter- just kidding. Great things happen to good people and people who work their butts off in something they truly love. You are a prime example. I’ve always loved reading your articles and I thank you for doing what you’re doing. You provide a ton of info that we can’t get anywhere else. Much appreciated! And while it probably doesn’t have you eating lobster every night, yours is a truly noble cause! Again, many thanks for the last 13 years and hopefully to 40 more…
by thehitonecafe on Sep 29, 2010 2:57 PM EDT via mobile reply actions
Awesome stuff.
Adds to my already deep respect.
The wait for 10/7 begins. This man is focused. Are you?
Great post, John.
Mind if I ask what James typically had you working on as a research assistant? Did you work on anything notable in particular that you were amazed by at the time, etc…?
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Well, I wrote about 30% of the comments in the Player Ratings Books and did all of the prospect stuff. I helped him research the Manager Book, and the Hall of Fame book. He would send me to the library to bury myself in microfilm research. He would give me data entry tasks. One time he went on vacation for a month and my job was to answer the phone. It wasn’t always easy, but it was a blast.
by John Sickels on Sep 30, 2010 8:50 AM EDT up reply actions
My wife
is my greatest blessing as well, John, with anything else a considerably distant second. Here’s to wives.

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